The Changing Vacation Culture of Koreans: How Overseas Travel Reflects Korea's Cultural Dynamism
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| Morning mist rises gently over a mountain stream in Jirisan, South Korea nature's quiet breath in motion. |
Introduction: The Changing Definition of “Vacation” in Korea
Hello, dear readers. Today, I'd like to introduce you to Korean vacation culture—especially how Koreans enjoy traveling. I hope you enjoy this light and pleasant read.
Just two or three decades ago, a typical vacation in Korea meant visiting one’s hometown or traveling domestically with family. However, by the mid-2020s, the concept of “vacation” has transformed into a reflection of cultural identity and a societal trend in itself. Overseas travel is no longer simply a break from routine but a meaningful avenue for self-development, cultural immersion, and global connection. This shift stems not only from economic growth, but from the increased cultural maturity and global awareness of Korean society.
1. Korean Vacation Trends: From “Rest” to “Experience”
In the past, vacations focused primarily on “getting rest from work.” Now, the key question is, “What did you experience?” Influenced by social media and platforms like YouTube, vacations have become a cultural vehicle for expressing identity and showcasing one's lifestyle.
The criteria for selecting travel destinations have also evolved—from scenic beauty and comfort to cultural value, experiential diversity, and “Instagrammable” spots. As a result, Koreans are becoming more proactive and adventurous in exploring the world.
2. The Surge in Overseas Travel: The Skyways Reopen
After a long pause due to the COVID-19 pandemic, overseas travel has surged dramatically since 2023. According to the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, more than 28 million Koreans traveled abroad in 2024, surpassing even pre-pandemic levels.
This resurgence is fueled by the growing belief that “a true break means going overseas,” with airports across Korea bustling with international travelers, especially during peak holiday seasons (July–August and December–February).
3. Top Destination #1: Japan – Close, Yet Deeply Enriching
Japan remains the most popular destination for Korean travelers. In 2024, over 8 million Koreans visited Japan, exploring not just major cities like Tokyo, Osaka, Fukuoka, and Hokkaido, but also regional spots like Nagoya, Kanazawa, and Okinawa.
Why do Koreans love Japan?
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Short flight times: 1 to 2.5 hours from major Korean cities
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Cultural familiarity mixed with novelty
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Culinary adventures: ramen, sushi, izakayas, and more
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Traditional cultural experiences: ryokan stays, yukata, Japanese gardens
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Favorable exchange rate: the weak yen offers economic advantages
Recently, younger Koreans—especially Millennials and Gen Z—are seeking more culturally immersive travel beyond conventional tourist hubs.
4. Top Destination #2: Guam and Saipan – Relaxing Family-Friendly Havens
Guam and Saipan have become almost “traditional” vacation spots for Korean families. These destinations were among the first to reopen during the pandemic, offering visa-free entry, Korean-speaking environments, and child-friendly resorts.
Popular activities include:
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Beach relaxation: Tumon Beach, Micro Beach
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Water activities: snorkeling, parasailing, dolphin cruises
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Shopping: duty-free outlets and local markets
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Cultural experiences: Chamorro cuisine and traditional performances
These islands are especially favored by young parents and honeymooners as safe, convenient getaway options.
5. Top Destination #3: Southeast Asia – Affordable and Adventurous
Southeast Asian countries—Thailand, Vietnam, Indonesia (Bali), Malaysia, and the Philippines—have long been beloved destinations for Korean travelers. Their appeal lies in affordable flights and living costs combined with exotic allure.
Key travel motivations:
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Massage and spa services: high quality at reasonable prices
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Street food: pad thai, bun cha, nasi goreng, and more
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Cultural heritage: Angkor Wat, Hoi An, Ubud
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Activities: scuba diving, jungle trekking, cooking classes
Recently, cities like Da Nang and Nha Trang in Vietnam, or Chiang Mai in Thailand, have gained popularity, broadening the travel landscape beyond traditional hot spots.
6. Top Destination #4: Europe – Seeking Cultural Depth
Despite higher airfare and accommodation costs, Europe remains a dream destination for many Koreans. Whether it’s a honeymoon, a career break, or a self-reflective journey in their 20s and 30s, Europe holds a special place in the Korean imagination.
Popular destinations include:
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Paris, France: The heart of art and romance
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Rome, Florence, Venice, Italy: Rich in history and cuisine
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Barcelona, Madrid, Spain: Passionate and artistic
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London, UK: A classic city experience
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Eastern Europe: Expanding into Prague, Budapest, Ljubljana, and more
Typical activities involve:
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Visiting museums and galleries
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Exploring local markets and regional dishes
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Wine tours and culinary classes
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Traveling by rail across countries
European travel has evolved from sightseeing to an immersive experience in humanities and culture.
7. What Koreans Do While Traveling
Koreans tend to enjoy the following during their trips abroad:
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Gastronomic exploration
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Local market browsing
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Outdoor activities (snorkeling, skiing, parasailing, etc.)
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Cultural workshops (cooking, dance, craft-making)
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Photo-taking at picturesque locations
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Massage, spa, and wellness experiences
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Recording travel through vlogs or photography
For Korean travelers, vacations encompass a multi-layered experience: seeing, eating, learning, and recording.
8. Travel as an Avenue for Global Citizenship
Beyond education and business, Koreans now engage globally through travel. This isn’t merely about movement—it’s about building cultural understanding, enhancing communication skills, and expanding one's worldview.
From an anthropological perspective, travel represents an extension of the self, a way for modern Koreans to forge their identities in a global context.
Notably, Korean travelers increasingly show respect for local customs, engage with native communities, and even introduce aspects of Korean culture abroad—behaviors that reflect a globally minded and proactive citizenry.
Conclusion: What Vacation Reveals About Modern Korean Life
For Koreans today, a vacation is far more than a break from work. It’s a meaningful chapter in life that allows for renewal, cultural engagement, relationship building, and self-expression.
Overseas travel sits at the heart of this evolution—not just as an indicator of wealth but as a reflection of cultural maturity, psychological sophistication, and evolving social values.
As this trend continues, Korean travelers will venture further, digging deeper into global cultures, and actively participating as thoughtful citizens of the world.
Thank you for taking the time to read this long piece. I look forward to sharing more great content with you next time.
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